A Guide to Understanding True Crime Podcast Audiences and Advertising Opportunities, is a report from IAB Australia prepared by members of the Audio Council. The Reportincludes results from a global-first neuroscience research study conducted by Neuro-Insight, the world’s preeminent neuro-analytics company. Neuro-Insight tracked research participants brain activity while listening to both True Crime and Entertainment podcast content and advertising, benchmarking results against Neuro-Insight’s rich database across a wide range of media environments. The ground-breaking research was prepared to provide information and context on the opportunity for advertisers who can be reluctant to invest alongside True Crime podcast content despite their huge popularity.