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Broad digital advertising insights, research, and updates relevant across industries and marketing disciplines.

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ACCC Digital advertising services inquiry interim report – Proposals for Consultation
Posted by Jonas Jaanimagi On January 28, 2021 Read more
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IAB Australia State of the Nation 2022 Series
On December 12, 2020 Read more
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MeasureUp 2020 Award Winners Content
On November 03, 2020 Read more
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MeasureUp 2020 Content: Managing Brands in Turbulent Times
On November 03, 2020 Read more
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MeasureUp 2020 Content: Lessons from academia with Dr Ofer Mintz
On November 03, 2020 Read more
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MeasureUp 2020 Content: Building resilient advertising: why context matters
On November 03, 2020 Read more
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MeasureUp 2020 Content: First-party data strategy
On November 03, 2020 Read more
Blog Articles, General
Summary of ACCC’s News Media and Digital Platforms Mandatory Bargaining Code
Posted by Gai Le Roy On July 31, 2020 Read more
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MeasureUp Awards 2021 Winner: Best advertising effectiveness research
On November 03, 2019 Read more
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MeasureUp Awards 2021 Winner: Best cultural, societal or consumer behaviour research
On November 03, 2019 Read more
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IAB Australia MeasureUp 2021 Research Awards Presentation
On November 03, 2019 Read more
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MeasureUp 2021: How advertisers have taken action towards supply path optimisation
On November 03, 2019 Read more
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MeasureUp 2021: Trust and transparency in the programmatic ecosystem
On November 03, 2019 Read more
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MeasureUp 2021: How Media Quality Helps Drive More Effective Campaigns
On November 03, 2019 Read more
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MeasureUp 2021: Day 4: Driving trust and transparency for more effective campaigns
On November 03, 2019 Read more
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MeasureUp 2021: Using attention signals as a feedback loop for contextual advertising
On November 03, 2019 Read more
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MeasureUp 2021: How predictive attention estimates can inform ad performance
On November 03, 2019 Read more
General
MeasureUp 2021: Putting neuro to work for your brand
On November 03, 2019 Read more

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ACCC Digital advertising services inquiry interim report – Proposals for Consultation

IAB Australia State of the Nation 2022 Series

MeasureUp 2020 Award Winners Content

MeasureUp 2020 Content: Managing Brands in Turbulent Times

MeasureUp 2020 Content: Lessons from academia with Dr Ofer Mintz

MeasureUp 2020 Content: Building resilient advertising: why context matters

MeasureUp 2020 Content: First-party data strategy

Summary of ACCC’s News Media and Digital Platforms Mandatory Bargaining Code

MeasureUp Awards 2021 Winner: Best advertising effectiveness research

MeasureUp Awards 2021 Winner: Best cultural, societal or consumer behaviour research

IAB Australia MeasureUp 2021 Research Awards Presentation

MeasureUp 2021: How advertisers have taken action towards supply path optimisation

MeasureUp 2021: Trust and transparency in the programmatic ecosystem

MeasureUp 2021: How Media Quality Helps Drive More Effective Campaigns

MeasureUp 2021: Day 4: Driving trust and transparency for more effective campaigns

MeasureUp 2021: Using attention signals as a feedback loop for contextual advertising

MeasureUp 2021: How predictive attention estimates can inform ad performance

MeasureUp 2021: Putting neuro to work for your brand

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