The Australian digital advertising market has continued its strong growth trend, to reach $2,883m for the March quarter 2021, up 25.8% year on year. The data which is drawn from the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC, shows that retail advertising is surging and classified advertising is rebounding reflecting the overall health of the Australian economy and increasing consumer confidence.
The full report and data file are available for IAB Australia members to download below as well as a handy infographic.
To read the full press release click here.